Grameen Danone aims to reduce malnutrition in women and children in Bangladesh. It does this by selling fortified yoghurts to these women and children. It sells the yoghurts (called shakti doi in Bangla - strength yoghurt) at Tk6 in rural areas and Tk12 in urban areas such as Dhaka in order to cross subsidise.
All profits beyond the initial investment amount, which will be paid back to Danone, will be reinvested for expansion or improvement.
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